Style Meets Strategy: Why Gen Z Brands Are Using Branded Apparel to Build Hype

30 July, 2025 by Sales Frankston

Gen Z doesn’t just support brands — they wear them.

From minimalist tees to embroidered caps and bold tote bags, branded apparel has become the go-to way for youth-led brands to build hype and loyalty. And it’s not just fashion — it’s marketing.

According to a 2024 Shopify report, 62% of Gen Z consumers are more likely to support a brand if they’d wear its merch. That’s why creators, café owners, uni clubs and start-ups are turning to wearable gear to connect with their audience — online and off.

At Fully Promoted Frankston, we make your logo wearable. Whether you're supplying your artwork for embroidery or print, we turn your designs into professional, eye-catching merch that people actually want to wear.

From hoodies to hats, we help bring your brand into the real world — one stitch, screen, or thread at a time.

Fully Promoted Frankston
564b Frankston-Dandenong Road
Carrum Downs Victoria 3201


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Fully Promoted Frankston

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How we customise

From Embroidery to Print we have the right solution for your brand.

Create exactly the look you want with a variety of branding options. Our experts can help you discover which techniques will best represent your brand and your budget.

Whether it’s embroidery for your garments, screen printing for a run of apparel, or the latest in branding technology with direct to transfer printing, Fully Promoted has you covered.

Contact Fully Promoted today.

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