30 June is the end of the financial year for a lot of businesses, which usually means the end of budget year. For marketing teams, this can often be a 'use it or lose it' scenario. Unused marketing spend in one year can also impact future budget allocations - if there is no demonstrated need or ROI, companies can consider it an ongoing saving - a dreaded marketing budget-cut!
A sensible way to avoid this scenario and to maximise your annual marketing budget spend is to restock your popular promotional items so that you're set up for the new financial year. Talk to your Sales Managers, see what items they need as leave behinds for the coming year. Uniforms, corporate gifts & staff retention items almost never go out of date!
Your items can be ordered, purchased and received before 30 June 2024, and you can rest assured that you've not only used your marketing budget, but also established a good stock of items for the coming year, allowing you to be nimble in the new FY.
But it is important to pre-plan before the rush. In 2023 for example, there was a run on keep cups, always a popular item, but this resulted in a shortage of lids...so whilst the cups were available, the lids were not! Getting in early will help you avoid this fate.
Now is the time to be contacting Fully Promoted Gladesville!
Give us a call on 02 9816 1688, and we can help.
Happy EOFY!
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Fully Promoted Gladesville
296 Victoria Road
Gladesville New South Wales 2111
Create exactly the look you want with a variety of branding options. Our experts can help you discover which techniques will best represent your brand and your budget.
Whether it’s embroidery for your garments, screen printing for a run of apparel, or the latest in branding technology with direct to transfer printing, Fully Promoted has you covered.
Contact Fully Promoted today.
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