Pre-Branded Clothing for Business Uniforms:
We often are asked about our range of apparel. The answer can sometimes be broken down into 2 or 3 categories:
1, Fully custom-branded apparel or well-known retail brands like Stormtech, Nike, Under Armour and Bisley
2, High quality apparel that is unbranded externally to allow your brand to shine & finally
3, Recognized retail brands like AS Colour, who make high quality apparel without the outward facing branding.
Branded garments come with recognisable logos and are often associated with quality and performance—but are they right for your business? Here’s a breakdown of the pros and cons of incorporating pre-branded clothing into your team’s uniform strategy.
The Pros:
Perceived Quality & Prestige Retail brands like Stormtech, Helly Hansen, Nike or Under Armour have built reputations for durability, comfort, and innovation. Outfitting your team in these names can elevate how your business is perceived—particularly in client-facing roles or activewear settings. A logo they already trust can add credibility to yours.
Employee Buy-In Staff are more likely to wear and take pride in uniforms from popular retail brands. Whether it’s a sleek polo or a comfortable jacket, team members tend to value gear they’d wear outside work too, which can improve morale and compliance.
Technical Performance For physically demanding or outdoor roles, high-end sports brands often offer features like moisture-wicking, UV protection, and ergonomic fits that users may believe outperform generic alternatives.
The Cons:
Reduced Branding Space The biggest trade-off is that your business shares the spotlight. Prominent Nike or Under Armour logos can overshadow your own branding, making it harder for your company name or logo to stand out. Often your logo will be relegated to the RH Chest placement to accomodate an existing brand logo.
Cost Pre-branded clothing typically comes at a premium. If you're outfitting a large team or require frequent reorders, this can become a significant expense compared to blank garments.
Availability & Continuity Retail styles are seasonal and may change frequently. That makes long-term consistency difficult,—what’s available now might be gone in six months, leading to mismatched uniforms.
Limited Decoration Options Some brands restrict where and how additional logos can be applied. You might be limited in terms of embroidery size or placement, impacting how much visibility your brand gets.
In Summary Pre-branded clothing can enhance the look and feel of your uniforms, but it’s important to weigh the branding, budget, and availability implications. For many businesses, a hybrid approach—using premium branded garments for customer-facing staff and more cost-effective custom pieces for internal teams—can offer the best of both worlds.
At Fully Promoted Gladesville, our partnerships with the best suppliers of both Branded & Blank apparel available allows us to offer guidance and provide you with the confidence that your business is being supplied with the highest quality apparel for your budget, regardless of the path you take. So regardless of your decision to outfit your team in Under Armour or Stencil, Stormtech or Fashion Biz, Bisley or Work Craft, AS Colour or JB's, we'll make sure your uniforms are fit for purpose and right for your business.
Feel free to drop in store at 296 Victoria Rd Gladesville or call us on 02 9816 1688 to discuss what is right for you.
Fully Promoted Gladesville
296 Victoria Road
Gladesville New South Wales 2111
Create exactly the look you want with a variety of branding options. Our experts can help you discover which techniques will best represent your brand and your budget.
Whether it’s embroidery for your garments, screen printing for a run of apparel, or the latest in branding technology with direct to transfer printing, Fully Promoted has you covered.
Contact Fully Promoted today.
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