Embroidery is the go to for premium looking, long lasting branding. It holds up to frequent wear and washing, keeps colours crisp, and adds texture that looks professional on uniforms and promo apparel.
When embroidery is the right choice
You need durability
Embroidery is stitched into the fabric, so logos stay sharp through regular laundering. This makes it ideal for work uniforms, hospitality, healthcare, education, and teamwear.
You want a premium finish
The raised stitch gives a high quality look that elevates polos, button ups, jackets, caps, and bags.
You are branding PPE or hi vis
Many Australian workplaces must provide suitable PPE. Embroidery is a practical way to add branding to uniforms while keeping the garment’s protective function intact. Always place decoration so it does not interfere with visibility or other safety features. Safe Work Australia+1
You claim eligible uniform costs
In Australia, employees can claim certain work related clothing costs, including distinctive compulsory uniforms and protective clothing. Embroidery helps make a uniform distinctive and permanent, which is relevant for eligibility. Always check the ATO rules or ask your tax adviser. Australian Taxation Office
Best products for embroidery
Polos and business shirts
Left chest logos on polos and button ups deliver a clean, professional look that suits most industries in NSW and across Australia.
Caps and beanies
Front centre cap logos work well for teams, events, and outdoor staff.
Outerwear
Fleece, softshell, and padded jackets handle larger stitch counts and look premium for field staff and corporate wear.
Aprons and hospitality wear
Embroidery on bib or waist aprons withstands heavy laundering in kitchens and cafes.
Bags and totes
Backpacks, laptop bags, and canvas totes gain perceived value with stitched branding.
Towels and robes
Monograms and logos on towels, robes, and gym gear are durable and gift ready.
When to consider a different method
Very small text
Letters under about 4 mm tall can fill in. Use print or increase the size.
Large solid filled areas on light fabrics
Heavy stitch blocks can add weight. Consider print or applique for big solids.
Ultra stretchy or very thin garments
These can pucker under dense stitching. Use a lighter design or another decoration method.
Practical setup tips
Left chest size
Common width is 80 to 100 mm for most adult garments. Keep fine details bold.
Cap embroidery
Max height around 50 to 60 mm on most structured caps. Avoid seams with fine details.
Thread choice
Polyester thread is colourfast and wash safe for uniforms. Metallic threads add a premium touch for awards and hospitality.
Digitising matters
A well digitised logo runs cleaner, reduces thread breaks, and looks sharper on fabric textures like pique polo knits.
Hi vis placement
Keep logos clear of reflective tape or high visibility panels so the garment continues to meet safety expectations. Safe Work Australia+1
Why this works for Australian brands
Promotional products deliver lasting impact
Recent Australian industry reporting shows strong recall and long term retention for branded merchandise, which includes embroidered apparel. Figures commonly cited include high brand recall and long keeping times for useful items. Cubic Promote
Local expertise and industry backing
The Australasian Promotional Products Association represents the sector across Australia and New Zealand and highlights the ongoing role of branded merchandise in marketing mix decisions. APPA
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Smithfield New South Wales 2164
Create exactly the look you want with a variety of branding options. Our experts can help you discover which techniques will best represent your brand and your budget.
Whether it’s embroidery for your garments, screen printing for a run of apparel, or the latest in branding technology with direct to transfer printing, Fully Promoted has you covered.
Contact Fully Promoted today.
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