Trade Show Success: Why Your Freebies Decide if Customers Remember You

15 September, 2025 by Sales Frankston

Trade shows are crowded. Everyone’s fighting for attention—but 81% of attendees remember the brand that gave them useful promo products. That means your booth giveaways aren’t just “extras”—they’re the factor deciding if people call you later. Pens, tote bags, lanyards, and water bottles with your logo can travel home, to the office, and beyond. Without them, your brand is forgotten the second someone leaves your stand. Your competitors are already capitalizing on this—sending their logos home with every potential customer. If you’re only handing out brochures, you’re invisible. Trade show freebies are the silent salesman that continues pitching for you long after the event ends.

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