Why January Is the Most Profitable Month to Rebrand Your Business

14 January, 2026 by Sales Frankston

January isn’t just a fresh start—it’s a strategic advantage. Research shows businesses that update their branding early in the year see up to 33% higher customer recall compared to brands that delay visual updates. Customers are actively reassessing who they’ll buy from in the new year, and first impressions matter more now than any other time.

Uniforms, branded apparel, and promotional products act as mobile advertising. In fact, 85% of people remember a brand they see on branded clothing, making uniforms one of the highest ROI marketing tools available. When your team looks consistent and professional, your brand instantly gains credibility.

At Fully Promoted Frankston, we help businesses start the year strong with cohesive branding across workwear, embroidery, signage, and promotional products—so your business looks established, reliable, and ready for growth from day one. Delay it, and you risk blending into the background while competitors step forward.

Fully Promoted Frankston
564b Frankston-Dandenong Road
Carrum Downs Victoria 3201


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How we customise

From Embroidery to Print we have the right solution for your brand.

Create exactly the look you want with a variety of branding options. Our experts can help you discover which techniques will best represent your brand and your budget.

Whether it’s embroidery for your garments, screen printing for a run of apparel, or the latest in branding technology with direct to transfer printing, Fully Promoted has you covered.

Contact Fully Promoted today.

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