The Power of Sublimation: Bringing Your Brand to Life in Full Colour

31 October, 2025 by Nihar Vora

What Is Sublimation Printing?



If you’ve ever seen a vibrant, edge-to-edge printed shirt or a full-colour branded mug that looks like the design is part of the material itself that’s sublimation. Unlike vinyl or screen printing that sits on top of the fabric, sublimation uses heat and pressure to infuse the ink directly into the fibres of polyester or polymer-coated materials.



The result?

A long-lasting, fade-resistant print that feels soft to the touch  no peeling, cracking, or fading, even after dozens of washes.



Why Businesses Love Sublimation Printing



At Fully Promoted Knoxfield, we use sublimation for clients who want premium, durable, and professional results. Here’s why it’s a game-changer:



Unlimited Colour Options – Perfect for intricate logos, gradients, and photo-quality designs.

Long-Lasting Durability – The design becomes part of the fabric, so it won’t wear off.

Soft & Lightweight Feel – Ideal for activewear and uniforms where comfort matters.

Eco-Friendly Process – Uses water-based inks with minimal waste.



From corporate uniforms to sports team gear and custom merchandise, sublimation offers a polished, professional look that truly reflects your brand identity.



Perfect For:





  • Schools & Clubs: Custom team polos, sports shirts, or tournament giveaways.




  • Tradies: Lightweight polyester shirts with breathable, full-colour logos.




  • Corporate Teams: Modern branded uniforms that stay sharp all day.




  • Promotional Products: Mugs, mouse pads, tote bags, and signage all consistent with your branding.





Things to Know Before You Choose Sublimation



While sublimation is incredibly versatile, it’s best suited for light-coloured polyester fabrics or coated surfaces. It doesn’t work on 100% cotton but don’t worry! Our team can help you choose the perfect garment or product to match your logo and colour palette.



If you’re unsure which print method to choose  sublimation, screen printing, or embroidery we’ll guide you through the options to make sure your brand looks its best.



Bring Your Brand to Life with Sublimation



At Fully Promoted Knoxfield, we make it easy to turn your logo and message into something people remember in brilliant full colour. Whether you need a few custom shirts or a full team rollout, we’ll help you create something you’re proud to wear and share.



Visit our showroom in Knoxfield to see sublimation samples in person, or

Call us today to chat about your next project.

Fully Promoted Knoxfield
Unit 6 1488 Ferntree Gully Road
Knoxfield Victoria 3180


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Fully Promoted Knoxfield

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How we customise

From Embroidery to Print we have the right solution for your brand.

Create exactly the look you want with a variety of branding options. Our experts can help you discover which techniques will best represent your brand and your budget.

Whether it’s embroidery for your garments, screen printing for a run of apparel, or the latest in branding technology with direct to transfer printing, Fully Promoted has you covered.

Contact Fully Promoted today.

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