Why Your Branding Method Matters: Embroidery vs Screen Printing
When businesses invest in custom uniforms, the first big question usually isn’t colour, style, or fabric, it’s “How should we put our logo on this?” Two of the most popular methods are embroidery and screen printing. Both are reliable and widely used, but they deliver very different results. Choosing the right one isn’t just about looks, it’s about durability, cost, and the impression your team makes every day.
The Timeless Appeal of Embroidery
Embroidery is the process of stitching your logo directly into the fabric with thread. It’s a classic method used for everything from corporate polos to tradie workwear.
Why Melbourne Businesses Love Embroidery:
Professional look: Embroidery adds texture and depth that feels premium.
Durability: Logos won’t peel or wash away, perfect for heavy-duty uniforms.
Versatility: Works beautifully on polos, jackets, caps, and hospitality uniforms.
When to Choose Embroidery:
If you run a corporate office and want a sharp, polished look.
If your staff are in healthcare, construction, or hospitality and uniforms need to withstand constant washing.
If your logo is relatively simple (complex gradients don’t translate well into thread).
The Bold Versatility of Screen Printing
Screen printing involves pressing ink through a mesh stencil directly onto the fabric. It’s a go-to method for large, colourful designs and is particularly popular for t-shirts and promotional gear.
Why Melbourne Businesses Choose Screen Printing:
Vibrant colours: Great for bold logos and large graphics.
Cost-effective in bulk: The more you order, the more economical it gets.
Lightweight feel: Doesn’t add texture or bulk to the garment.
When to Choose Screen Printing:
If your design has multiple colours or larger coverage areas.
If you’re branding t-shirts for events, festivals, or team uniforms.
If you want a lightweight option for summer uniforms or activewear.
Embroidery vs Screen Printing: Which is Better for Your Business?
Here’s a simple way to think about it:
Embroidery = Long-term, professional, durable → Best for corporates, trades, healthcare, and hospitality uniforms.
Screen Printing = Bold, colourful, versatile → Best for events, promotional shirts, sportswear, and large logo designs.
The truth is, you don’t have to pick just one. Many businesses mix embroidery and screen printing to suit different needs:
Embroidered polos or jackets for day-to-day professionalism.
Screen printed t-shirts or aprons for events, promotions, and campaigns.
This gives you the best of both worlds, durability where it matters most, and creativity where you want to make an impact.
At the end of the day, there’s no wrong choice between embroidery and screen printing. It all depends on your brand, industry, and budget.
At Fully Promoted Moonee Valley, we’ve helped local businesses, tradies, and community groups find the perfect balance, whether that’s embroidered workwear for everyday use or screen printed uniforms for high-impact events.
Ready to brand your uniforms? Contact us today for expert advice on the best option for your business.
Fully Promoted Moonee Valley
178 Mt Alexander Road
Travancore Victoria 3032
By Appointment For Wednesdays & Saturdays
Opening Hours:Create exactly the look you want with a variety of branding options. Our experts can help you discover which techniques will best represent your brand and your budget.
Whether it’s embroidery for your garments, screen printing for a run of apparel, or the latest in branding technology with direct to transfer printing, Fully Promoted has you covered.
Contact Fully Promoted today.
Join our winning team and own your future with
Fully Promoted - the largest promotional franchise
in Australia.
Apply Today! >
Industries
