Ever Wonder Why You Keep That Pen on Your Desk?
That pen with the plumber’s logo. The tote from the real estate event. The mug from the local café. You didn’t just get those items — you kept them.
That’s the magic of promotional products. And here’s the data to back it:
83% of people remember the advertiser on a promotional product
82% of recipients end up doing business with the brand
8 in 10 businesses use promotional products in their marketing strategy
(Source: ASI Global Ad Impressions Study)
So, if your business isn’t using them — you’re already behind.
They Don’t Just Stick — They Stick Around
Promotional products have one major superpower: longevity.
Unlike digital ads that vanish in seconds, physical items live on desks, in bags, on fridges, and in cars for months — even years.
The average promotional product is kept for 8 months
That equals thousands of impressions per item
63% of consumers give unused promo items to others — spreading your brand even further
From branded pens and water bottles to tote bags, USB drives, and custom notepads — they’re working long after you've handed them over.
FOMO Time: Here’s What You’re Missing If You’re Not Using Promo
If your competitors are giving away useful, branded gear while you hand out business cards… guess who your potential customer is going to remember?
Promotional products:
Create instant goodwill ("Thanks for the free gift!")
Keep your brand visible (literally right in front of them)
Drive action (a discount code or QR scan seals the deal)
What Works Best?
Everyday Use Items: Pens, mugs, bags, keychains
Event Giveaways: Notepads, lanyards, USBs
Corporate Gifting: Branded drinkware, tech gear, apparel
Seasonal Campaigns: Sunscreen, hats, hand sanitisers
You don’t need to break the bank — just be smart and consistent with what your audience will actually use.
Ready to Level Up?
Promotional products aren’t just merch. They’re your silent sales team — sitting in homes, offices, cars, and handbags.
Stop being forgettable. Start being everywhere.
Create exactly the look you want with a variety of branding options. Our experts can help you discover which techniques will best represent your brand and your budget.
Whether it’s embroidery for your garments, screen printing for a run of apparel, or the latest in branding technology with direct to transfer printing, Fully Promoted has you covered.
Contact Fully Promoted today.
Join our winning team and own your future with
Fully Promoted - the largest promotional franchise
in Australia.
Apply Today! >
Industries
