The ROI of a T-Shirt: How Branded Apparel Beats Digital Ads (Seriously)

15 August, 2025 by Rimjhim Jain

Think Facebook ads are the best way to get seen? Think again.

A single branded t-shirt or polo generates 3,400+ impressions in its lifetime (ASI), with a cost per 1,000 views of just $0.005. Compare that to Facebook’s ~$12 — there’s no contest.

Why it works:
- Worn for 1–2 years = lasting exposure
- Seen in multiple settings = fresh eyes every time
- Builds trust and credibility (not just clicks)

Example: Spend $500 on 50 shirts, each worn 30 times a year and seen by 20 people. That’s 30,000 impressions for pennies per view — and it keeps going.

Pro tips:
- Choose quality fabric so people wear it more
- Use designs they want to show off
- Add your website or tagline for action

Bottom line: A t-shirt can outwork dozens of paid ads — and it never stops. If you’re not putting your brand on apparel, your marketing is walking around… for someone else.

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1/977 North Road
Murrumbeena Victoria 3163


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