The Problem: You're Invisible in Plain Sight
Every day, your staff walk past hundreds of potential customers. But without branded uniforms, no one knows who they are — or who they represent. That's a massive missed opportunity.
According to the Advertising Specialty Institute (ASI), branded apparel generates over 6,100 impressions per item over its lifetime. That’s more than most online ads — and it doesn’t cost you per click.
The Power of Being Seen
Branded apparel acts like a mobile billboard. Whether it's a crisp polo at a job site, a hoodie at the café, or a cap at the gym, your logo is working — constantly.
️ 81% of consumers recall the brand on a piece of branded clothing they’ve seen — far higher than digital ads.
️ 63% of people keep branded apparel for over a year, with many using it weekly.
️ And here's the kicker: uniformed employees are perceived as more competent and trustworthy. A study by Suffolk University found that customers were 70% more likely to trust staff in branded workwear.
Real Talk: Your Competitors Are Doing It
Look around. The brands growing fastest in your area are the ones showing up professionally — with cohesive uniforms, custom polos, or standout jackets. It's not just for show. It builds trust, professionalism, and brand recognition at scale.
When you skip branding your apparel, you're not just missing a marketing opportunity — you're making it easier for someone else to be remembered instead of you.
What You Can Do Now
Start with branded polos, tees, and hoodies for your front-line staff
Add embroidered jackets or high-vis uniforms for field teams
Include your logo, brand colours, and even a web address on the back
Make it consistent. Make it seen. Make it count.
The Bottom Line
Branded apparel is one of the lowest-cost, highest-impact tools for business growth. If your team is out there working anyway, let them advertise while they do it.
Because if you're not wearing your brand, you’re giving someone else the spotlight.
Create exactly the look you want with a variety of branding options. Our experts can help you discover which techniques will best represent your brand and your budget.
Whether it’s embroidery for your garments, screen printing for a run of apparel, or the latest in branding technology with direct to transfer printing, Fully Promoted has you covered.
Contact Fully Promoted today.
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