Direct to Film (DTF) printing has quickly gained traction in Australia as a versatile and durable decoration method. Unlike traditional heat transfers, DTF uses printed transfers that are applied with heat and pressure to a wide range of fabrics. This opens up new possibilities for both small business branding and large promotional runs.
Why DTF Printing Works
Versatility across fabrics
DTF prints adhere well to cotton, polyester, blends, and even performance fabrics. This makes it an excellent option for businesses that need consistent branding across different garment types.
Durability
With proper application, DTF transfers can withstand repeated washing without peeling or fading, performing at a level comparable to screen printing.
Colour range and detail
DTF technology produces vibrant full colour graphics with fine detail, including gradients and small lettering. This is ideal for logos, slogans, and intricate designs.
Flexibility for order sizes
Businesses can produce short runs economically while still handling larger orders cost effectively, which suits the needs of many Australian small and medium enterprises.
Best Products for DTF Printing
Workwear and uniforms
Cotton and polyester polos, hi vis shirts, and jackets are well suited to DTF decoration. The method ensures logos remain visible and durable in demanding environments.
Casual apparel
T shirts, hoodies, and track pants take DTF well, giving small businesses a reliable way to supply branded apparel for retail or staff wear.
Sportswear
Activewear made from performance fabrics can be customised with DTF, giving clubs and gyms a flexible solution when sublimation is not possible.
Headwear and accessories
DTF transfers also apply well to caps, tote bags, and aprons, expanding branding options beyond apparel.
Event merchandise
Short run tees or promotional wear for expos and festivals are cost effective with DTF, providing quick turnaround and bold colours.
Australian Context
The Australian workwear and promotional products industry is strong and growing. According to IBISWorld, uniforms and workwear sales in Australia continue to expand alongside construction, healthcare, and hospitality. Promotional merchandise, valued at over 2 billion dollars annually, remains one of the most effective marketing tools, with branded apparel ranking among the top categories. DTF printing supports this growth by offering fast, versatile decoration that suits the varied needs of Australian businesses.
When to Consider Alternatives
Large single colour designs may still be more economical with screen printing for very high volumes.
Polyester items needing all over design may be better suited to sublimation.
Premium perception may still favour embroidery for certain industries such as corporate or hospitality uniforms.
Fully Promoted Smithfield
1/695 The Horsley Drive
Smithfield New South Wales 2164
Create exactly the look you want with a variety of branding options. Our experts can help you discover which techniques will best represent your brand and your budget.
Whether it’s embroidery for your garments, screen printing for a run of apparel, or the latest in branding technology with direct to transfer printing, Fully Promoted has you covered.
Contact Fully Promoted today.
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