Branded jackets are one of the highest-value uniform items a business can invest in. They are worn constantly through the cooler months, they carry your logo everywhere the wearer goes, and a good one lasts for years. The question most businesses face is not whether to order jackets, but which style to choose.
Two of the most popular options are softshell jackets and puffer jackets. They look similar on a product page but perform very differently in real conditions. For businesses across Glen Waverley, Mount Waverley, Clayton, Mulgrave, Springvale and surrounding suburbs, here is how to choose the right one for your team.
What a softshell jacket does well
A softshell jacket is made from a flexible, tightly woven outer fabric, usually with a light fleece or bonded lining. It is designed for movement, breathability and light weather protection.
Best suited to
Softshell jackets suit teams that are active and moving through the day. Trades, field service staff, sales representatives and anyone in and out of vehicles benefit from the flexibility and breathability. The fabric also provides a clean, flat surface, which makes it excellent for embroidery and gives a sharp, professional logo finish.
Softshells handle Melbourne's changeable conditions well. They block wind, resist light rain and are comfortable across a wide temperature range, which matters when a single day swings from cold morning to mild afternoon.
What a puffer jacket does well
A puffer jacket uses insulated padding, either down or synthetic fill, to trap warmth. It is built for cold rather than movement, and it delivers noticeably more heat retention than a softshell.
Best suited to
Puffer jackets suit teams working in genuinely cold environments, early starts, cold storage, outdoor events or exposed sites in the depths of winter. They also read as a more premium corporate gift or staff item, which makes them popular for end-of-year rewards and executive teams.
The trade-off is bulk. Puffers are warmer but less breathable, so they are less comfortable for physically active work where the wearer heats up quickly.
Matching the jacket to the role
The simplest way to decide is to think about how your team works.
For active, on-the-move staff who need flexibility and a professional look, softshell is usually the better choice. For staff who are stationary in cold conditions, or where maximum warmth and a premium feel matter most, puffer jackets win.
Many businesses order both, softshells as the everyday field jacket and puffers for the coldest conditions or as a higher-end staff item. Ordering both through one supplier keeps the branding consistent across the range.
Decoration matters on outerwear
Both jacket types brand well, but the method matters. Embroidery is the standard for a durable, professional finish and sits beautifully on a softshell's flat panel. On heavily padded puffers, placement needs a little more thought, which is worth discussing before ordering so the logo sits cleanly.
Choose the right jacket for your team
If you are planning branded jackets this winter, our Mount Waverley showroom holds softshell and puffer samples so you can compare the weight, warmth and finish before deciding. Call Fully Promoted Mount Waverley on (03) 8566 8480 or request a quote through our website
https://fullypromoted.com.au/ranges/softshell-jackets
Fully Promoted Mount Waverley
1/350 Springvale Rd
Glen Waverley Victoria 3150
Create exactly the look you want with a variety of branding options. Our experts can help you discover which techniques will best represent your brand and your budget.
Whether it’s embroidery for your garments, screen printing for a run of apparel, or the latest in branding technology with direct to transfer printing, Fully Promoted has you covered.
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